public relations

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

Richard Branson

The evolution of digital media has made PR more important than ever. Storytelling will always be the foundation of any good public relations campaign, but how we tell those stories is changing. Advances in technology have dramatically altered how we think, act and communicate. PR, when designed, managed and measured correctly, is a path to new opportunities for lead generation, revenue, and brand value creation.

In today’s public relations world, data is the key that unlocks the door to new opportunities. By establishing measurable objectives and evaluating campaign performance, we help your organisation access data that will enable your people to invest in the right relationships.

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the balanced scorecard approach

How we define measurable objectives and incorporate relevant metrics into public relations campaigns.

Because we understand these challenges of measuring the impact of communication efforts Vuma has developed a balanced scorecard specifically for PR campaigns.

Based on this scorecard, we guarantee clients a return on investment of at least 3:1. Our scorecard provides a framework through which to communicate the mission and strategy of the organisation, using measurement to inform employees about the drivers of current and future success.

The balanced scorecard also provides executives with a comprehensive framework that translates the company’s vision and strategy into a coherent set of performance measures. These are organised into four different perspectives: financial, customer, process and resource.

A process of developing interrelated performance measures, the balanced scorecard uniquely depicts the organisation’s communication strategy as it seeks to create competitive advantage.

financial perspective

to optimise
budget utilisation

customer perspective

to optimise
budget utilisation

process perspective

to optimise
budget utilisation

resource perspective

to optimise
budget utilisation

our customers inspire us

discover success stories featuring our valued customers sharing why they chose to work with Vuma, and how our partnership has helped grow their business