01Media Training

Media training enables effective communication with all types of media to help your company position its brand

Gaining publicity and increasing credibility not only creates brand presence, but it also enriches and protects your company’s reputation. An organisation with significant brand equity is a company that can avoid or at least minimise the risk of reputational damage.

Being equipped with the right skills and tools to attract the media spotlight and capitalise on media interest for maximum exposure is imperative for business today.

Knowledge of media requirements and interaction techniques instils confidence and stimulates an appetite for interaction which can be greatly beneficial to the organisation.

Vuma’s media training programme provides company spokespeople and support staff with the knowledge and confidence required to recognise and optimise opportunities for media interaction. A well trained and confident spokesperson is regarded by the media as a credible source of information, is an asset to any business, and adds value to the brand.

Group Class:

Minimum of 2 people for 2 hours

Minimum of 3 people for 3 hours

Minimum of 4-6 people for 4 hours


Course Content

  • Media Interaction from a holistic business perspective
  • How the media work and what they require
  • How to create media interest and secure interviews
  • The process and benefits of interview preparation
  • The do’s and don’ts during an interview
  • Development of key messages and quotable quotes (sound-bites)
  • How to speak concisely and effectively
  • How to handle a hostile interview
  • Brand and reputation management during crisis situations


Valuable Takeaways

  • A DVD of the recorded interview sessions for each delegate
  • Feedback notes for each session
  • Course notes in PowerPoint presentation format
  • A quick reference card with ‘media tips’
  • Pro-active follow-ups for refresher classes
  • Continuous feedback to clients about delegates in terms of application of media training, and suitability for media interaction in specific mediums


How will the Vuma Media Training benefit your business?

The Vuma Media Training Masterclass guarantees a professional, interesting, informative and thoroughly enjoyable experience, which will leave your company spokespeople and support staff confident, motivated and excited about the next media interaction opportunity.

We are equipped with in-house facilities for live scenarios, enabling delegates to experience the exhilaration of live interviews.

On-site training can be arranged at your convenience and sessions can be customised to suit your specific requirements.

Our Media Masterclasses are highly recommended by the Johannesburg Stock Exchange (JSE) for company spokespeople and support staff of listed companies, as well as companies in the process of being listed.

During the Media Masterclass, delegates will be equipped with insights about the media and media interaction from a business perspective, and will benefit from the expert knowledge and experience shared by seasoned media professionals.

Focus areas include reputation management, crisis management, risk management, social media training, union protocol training, thought leadership, as well as in-depth understanding of the media and the art of interviewing.

Media disciplines include TV, radio, print, online and social media.

Our media master class partners are a team of world-class trainers who share their knowledge and experience with delegates. They include Derek Watts (Carte Blanche),  John Perlman (Kaya FM), Sumitra Nydoo (Chinese TV), Joanne Joseph (eNCA), David O’Sullivan (702), Hamilton Wende (CNN), and Cobus Bester (RSG).

Course content is dynamic and our approach is to integrate specific industry insights and business objectives into key messages, and then equip delegates with the tools and skills to communicate with the media.

We also ensure that delegates obtain the skills and confidence to effectively interact with the media during crisis situations to avoid brand and reputational damage.

Delegates will each receive a take-home pack with recordings of their recorded sessions and valuable written feedback, as well as quick reference guides to prepare for future media interaction.