“The internet is becoming the town square for the global village of tomorrow"   Bill Gates No company should be without a web presence. The web is the quickest and easiest platform to catapult your business into the global arena. Search Engine Optimisation (SEO) and Social Media Marketing are the two industry buzzwords that promise to transform every website into an effective business tool, giving businesses the ‘web presence’ required to remain relevant and sustainable. What exactly is SEO and Social Media Marketing? Well, while the two are very much interlinked; they each fulfil a different but complementary role towards…